Over the past four years, the endowment has established an academic building for the College of Business and Tourism within the campus of Prince Muqrin bin Abdulaziz University in Madinah at a cost of 30 million SAR. The university has also signed an agreement with the École hôtelière de Lausanne (EHL) to assist in developing and operating the International Hospitality Management program, aligning with the needs of the tourism and hospitality sector and Saudi Vision 2030.